As Communications Producer, the objective was to develop and execute a launch campaign for the new Diploma of Clinical Exercise Science. Collaborating closely with the marketing team, the initial brief was refined to lean into a warm, "Masterclass-inspired" aesthetic. This approach positioned the program's leading academic talent as the central, authoritative voice.

The production required end-to-end execution on-site at the Melbourne campus. Responsibilities spanned directing the talent, managing the lighting and camera setup inside the on-campus gym, and handling the entire editing pipeline. The creative challenge was to balance inspirational storytelling with hard hitting course USPs. To maximize the campaign's reach, the final post-production workflow was engineered to deliver a flagship widescreen video alongside a complete suite of aspect-ratio-optimized social cuts designed for high digital engagement.