As Communications Producer, the objective was translating the reimagined Billy Blue College of Design brand guidelines into a high-energy social media launch asset. The project required end-to-end execution. The workflow spanned concepting, storyboarding, animating, and review.

By injecting raw typography and structural grids with kinetic movement, the campaign converted a static identity into a dynamic narrative. It successfully modernized brand perception on LinkedIn. Crucially, every component was built as a reusable template to streamline and scale all future content creation.